Web Design and Development Process

Reaching prospects, converting them to customers, and retaining those customers are the bottom line for any business. Our design agency plans sites that help prospects and customers find what they are looking for, with a pleasant user experience. Our key ingredients in success Web design and development are listed below:

Brand Understanding

Discovering sales narratives and determining the appropriate messages at each stage is a complex matter and is dependent on extracting information from our clients.

Key questions to ask:

• The brand’s interests – promise, attributes, messages
• The marketplace – Realities, imperatives, competitive factors
• The audience’s needs and desires – Relationship to brand, media preferences, purchase triggers, channel preferences, loyalty factors

To achieve a high level in brand building, we pay close attention to every detail of your online branding strategy, including audience characteristics, the front end of your business and the back office.

MologokoStudios builds the front end of your business online, such as providing easy access to information or taking orders, to run with the same high standards customers expect offline.

Information Design

Information Design is dedicated to making information as effective as possible. Information Design is geared toward information solutions in general—as opposed to Web solutions in particular. That broader understanding of the dynamic inter-relationship of the myriad contexts, strategies and tactics pertaining to the creation of successful information is invaluable. It is also particularly relevant in providing excellent direction for Web design and development

Websites are built around basic structural themes. These fundamental architectures govern the navigational interface of the Website and mold the user's mental models of how the information is organized. Once we have a thorough understanding of the brand, the audience, the business processes and the competitive landscape, we can specify the information architecture and online strategy upon which the transactional website will be built.

Usability

Usability engineering is an essential requirement of a successful websites. An application's ease of use is increasingly critical to satisfying customers and internal users. MologokoStudios is an expert in evaluating user interfaces as well as conducting usability tests. This means paying attention to every detail of a user journey throughout a site. MologokoStudios has developed key skills in this area, and brings an open, results-driven approach to understanding interface design.

Accessibility

Web accessibility refers to the practice of making Websites usable by people of all abilities and disabilities. When sites are correctly designed, developed and edited, all users can have equal access to information and functionality.

Web accessibility is important to businesses also because it provides greater usability for non-disabled web users and improves the technical performance of the site. Since October 2004, EU law states that websites must conform to conventions and standards in order to ensure access is open to individuals with disabilities. MologokoStudios builds accessible Web sites with the use of valuators and WCAG 1.0 Checkpoints, along with Section 508 requirements.

Search Engine Optimization

SEO goes hand in hand with accessibility; a well constructed web page will automatically improve natural search results. It is not enough to put up a Website on Internet. To be successful online, you must readily be found through the search engines.  That is why you need to use search engine optimization tools to the hilt so that you get a large number of visitors to your website. It is important that the link of your website is submitted to the popular search engines and the right directories.

Website Development

MologokoStudios offers developing a range of applicable back-end functionalities to facilitate user interaction with a company Website and offerings on a highly functional level to allow any kind of online transactions and a centralized information collection accessible from any location.

Website Development includes designing of Websites, Web pages and Web applications through a number of tools. These tools can be either ready-to-use or tailored as per the requirements of the development process. The prevailing popular tools or technologies that are being widely used for Website Development are:

• Markup languages – like XHTML and XML
• Style sheet languages - like CSS, XSL, etc
• Client-side scripting - like JavaScript
• Server-side scripting - like PHP
• Database technologies - like MySQL
• Multimedia technologies - like Flash and Silverlight

At MologokoStudios we ensure that you get the best website development solutions for your online business. The final process of Website development involves publishing and uploading it over the Internet. Engaging an FTP client can do the process of uploading.

Testing

A series of tests is agreed between the parties to assess whether the website operates in accordance with specification and original requirements. Although final testing is a significant stage of the process in its own right, MologokoStudios would expect feedback from the client throughout the project.